GABBI SOONG
Concept Development & Brand Identity
World Wildlife Fund seeks to conserve nature and reduce the most pressing threats to diversity of life on Earth. I found WWF's current visual branding lacked the spirit and relevance inherent to its ardent mission to preserve, so I wanted to see how I could apply my skills as a fellow animal lover to WWF's brand identity. Conceptualizing how I could enhance the current branding became a fascinating exploration of shape, color, and texture to capture all the wonder I find exists in wildlife. The result became a playful and charismatic collection of WWF stationary, print, and clothing merch designs that lures out the inner animal enthusiast in anyone.