GABBI SOONG
Marketing
I had the opportunity to intern at Imaginary Forces last year (F'20), where I assisted the marketing directors in building promotional material and merchandise. During my time there, I got to help with planning and design work for IF's 24th anniversary. I wanted the celebration's collateral to be festive, fun, and nostalgic-- the invitations were Halloween-themed, the company gift of a recipe book was unconventional and personal, and the company merch incorporated stills from past IF reels. I used this as a design opportunity to remind our team what IF was and has transformed into today and aimed to do so in a timeless manner.